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A Video is Worth a Thousand Words
The wave of video use among consumers is rising, and it shows no sign of cresting anytime soon, according to new research from the Pew Internet & American Life Project. Marketers, are you watching?...
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Is It Easier to Lie By Text Than By Video?
Here’s a question for you: Let’s say you wanted to take a sick day from work, but you’re not really sick. Would you find it easier to do so by telephone, or by sending an email or text message?...
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Four Steps to Maximize Facebook Engagement with Video
Earlier this year, I recommended three types of Facebook video posts that can offer the highest levels of engagement and social return on investment: the landing page video, the company culture video...
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Why Airtime, the “Random” Video Chat, Just Might Catch On
For the most part, video chatting is a second or third step in today’s high-tech social networking progression. It’s something you do with friends or acquaintances after you’ve already met them via...
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Reaching Men With . . . History?
Women have long been the favorite targets of television networks, in part because traditional roles kept wives and mothers at home during more hours of the day when small screens first found their way...
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